NAVYBOOT was founded in 1991 – but the history of the brand goes back well beyond that.
The name NAVYBOOT refers to the boots of the US Navy. The basic idea: a last that suits virtually all foot shapes in an optimal, time-tested form manufactured in superior, reliable quality. This was the defining influence that gave birth to the NAVYBOOT brand and its first product – a “Swiss Made” shoe.
Things moved ahead quickly from there. In 1992, the shoe collection was extended, and from 1993 the product range was broadened in collaboration with licensing partners. The first women’s shoe collection was launched in 1996.
The company began to verticalise in 2001, opening the first NAVYBOOT store in Zurich. The expansion continued in 2002 with the opening of further independent boutiques. The acquisition of NAVYBOOT by the GAYDOUL GROUP, under the leadership of Swiss entrepreneur Philippe Gaydoul, marked a new chapter in the history of the NAVYBOOT brand, which is being actively developed to become a leading international premium brand for shoes and accessories.
Here four aspects are key: original design, a professional product development structure, the definition of high quality standards and a unique shopping experience in the stores. This reorientation is supported by a revamped store architecture, the focus on a first-class network of branches and an innovative communications strategy.